Reply Automation

Never miss a comment, or a lead, again

Automatically respond to Facebook and Instagram comments using keyword triggers and AI or templated replies, with optional private replies, so engagement happens 24/7 without anyone watching the feed.

Brands running paid socialCreators with high comment volumeAgencies managing engagement
Why it matters

Auto-engage every comment on Facebook & Instagram

The first hour after someone comments is when intent is highest, and it’s exactly when most teams are offline. Reply Automation watches your posts, matches comments against the keywords you define, and responds instantly with an AI-crafted or templated reply, optionally following up with a private message. It runs inside safe per-hour limits and never replies twice to the same comment, so engagement scales without risk.

24/7
Instant responses

Engage every commenter the moment intent is highest, day or night.

2
Networks covered

Automate comment engagement on both Facebook and Instagram.

Reply per comment

Idempotent, rate-limited execution keeps automation safe and predictable.

What you get

Inside Reply Automation

Everything below is built in, no add-ons, no extra tools to stitch together.

Keyword triggers

Define the words and phrases that should fire a reply, so automation only kicks in on the comments that matter, questions, intent signals or campaign keywords.

AI or template replies

Choose fixed templated responses for predictable scenarios, or let AI craft a contextual reply to each comment for a natural, human feel.

Private replies

Send a private reply straight to the commenter to move qualified conversations into DMs and capture leads, not just public acknowledgements.

Safe, compliant pacing

Per-hour reply caps and idempotent execution mean each comment is handled once and automation stays within platform-friendly limits.

Per-post campaigns

Run a focused automation per post with its own keywords and reply mode, and activate only one campaign per post so behavior is always predictable.

Always-on coverage

Respond around the clock and across timezones, so a comment at 2am gets the same instant engagement as one at 2pm.

How it works

Up and running in four steps

1
Connect Facebook or Instagram

Link the account whose comments you want to automate.

2
Set triggers and reply mode

Define keyword triggers and choose AI or templated replies, plus optional private replies.

3
Activate the campaign

Turn it on for a post and every matching comment is handled automatically, once, within safe limits.

4
Capture and convert

Move qualified commenters into private conversations and turn engagement into leads.

Use cases

Put it to work

Lead capture from posts

Trigger on intent keywords and DM interested commenters to turn reach into pipeline.

Promo & giveaway handling

Auto-respond to entries and questions at scale during campaigns without manual moderation.

FAQ deflection

Answer the same common questions instantly so your team focuses on the conversations that need a human.

FAQ

Reply Automation questions

Facebook and Instagram comment automation, including public replies and optional private replies to the commenter.

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